语言学学位论文开题报告范本

外语系毕业论文开题报告范文

1. Aim and Significance:

As is known to all, Pride and Prejudice which was written by a famous English female writer Jane Austen is still a classic in English literature nowadays. Jane Austen who was born and lived her whole life in England wrote six books in her life time. Her novels all described the lifestyle and social communications of families in the countries of England as what she is familiar with. The book Pride and Prejudice is the typical one that fully expressed Janes view on marriage and emphasized that the benefit on economic exerts a great influence on marriage.

The characters in the novel all had their own opinions on marriage. Mrs. Bennet, for instance, has only one aim-that of finding a good match for each of her five daughters. As for Elizabeth, who is the second daughter in the Bennet family said that only deep love would persuade her to marry which was why she would probably end up an old maid. Lydia and Charlotte, however, were two extremes. The former just married for sex, while the latter married for a comfortable home and protection.

There are just so many different characters that were all formed under the society of England in 18 century. Then, there was filled with unfairness between men and women. Just as what Jane Austen is a truth universally knowledge, that a single man in possession of a good fortune, must be in want of a wife.

2. Main Methods and Ways of Studies:

The combination based on love and similar interests results in a happy marriage of Bingley and Jane in Pride and Prejudice。Among all the marriages in this novel, the combination of pleasant Bingley and mild Jane is the most blessed and happy one. The couple has similar interests and they insisted on pursuing their true love, which lead them to a happy and perfect marriage.

Mr. Bingley was a good looking and gentlemanlike person whose revenues were about 5,000 pounds a year. As a young man who had good breeding, he was cordial and simple with easily-led disposition. With this character, he never appeared dissatisfied. He was easy to approach and constant in love although he was very rich. However, he lacked strength and independence in his marriage, which was a grievous defect of him. In the novel, Bingley was popular with almost everybody in everywhere. He had a pleasant countenance and easy unaffected manners. It is easy to find that he was agreeable both in appearance and character. The first appearance of Bingley was the time when he “returned Mr. Benner’s visit, and sat about ten minutes with him in his library.” As a pleasant and modest person, Mr. Bingley was far from the man who was strong and determined. This is his merit but also his demerit. His cordial and simple character leads to his quiet romance with Jane. But his weak and easily-led character leads to his parting with Jane. So when their romance went smoothly, he suddenly departed from Jane, which nearly ends his happy love and marriage.

3、Timetable of the Thesis Writing:

Time arrangement for the writing plan is as follows: Before March 15, hand in the presentation of the paper. Before April 12, hand in the first draft of the paper. Before May 24, hand in the final paper.

4、Reference Books and Materials Available:

[1] 李宏伟, 幸福，在高不可攀处吟唱——《傲慢与偏见》的婚姻透视， 山西大学师范学院学报。

[2] 敬东颉，简·奥斯汀《傲慢与偏见》的婚姻观，镇江师专学报(社会科学版)

[3] 李冬芹，《傲慢与偏见》婚姻观点漫谈，殷都学刊。

[4] 杨琴, 评简·奥斯汀在《傲慢与偏见》中的婚姻观，扬州职业大学学报

[5] 简·奥斯汀的.《傲慢与偏见》的评论

[6] 魏立婷，《傲慢与偏见》内容提要

[7] 魏立婷，《傲慢与偏见》作品赏析。

翻译学论文开题报告

开题报告是提高选题质量和水平的`重要环节。下面是我为大家整理的一篇以《目的论在英汉广告翻译上的应用》为例的语言学硕士论文开题报告，供参考阅读，希望对您有所帮助。

1、选题意义和背景

The progress of economic globalization has greatly hit the social life.

Advertising has become an important way of modern marketing and has attractedmerchants and the company. As people's consciousness worldwide enhances, manyproducts and services of advertising will be translated into other languages forpromotion to explore overseas markets. Advertising, as an effective way ofdisseminating brand information, has penetrated into many aspects of social life, andit plays a bridge role in connection and communication. Since China's accession tothe WTO, its connection with the world gets even closer. More and moreinternational enterprises and product brands come into China's huge market.

Translation of products and services for overseas consumers is not only the functionof promoting consumption, but also the effect of external publicity. In the globalmarket, advertising translation not only brings an opportunity for advertising, butalso has brings the huge challenge. Therefore, mastery of both Chinese and Englishadvertising translation is particularly important.

Skopos theory is the foundation and the core theory of functionalism. Skopostheory holds that the process of the whole translation behavior is determined to thepurpose of translation action, that is, the end justifies the means. The purpose of thetranslation behavior is the core element which determines the translation process.

Advertising translation has a strong purpose. What is more important toadvertising translation is whether translation can convey the purpose of source textand achieve the anticipated target of the source text, so as to attract the attention offoreign customers to induce their consumption desire, eventually to incur purchasebehavior.

2、论文综述/研究基础

1 Advertising Translation Studies in the West.

Advertising translation was mentioned in translation studies for the first time inHurbin's (1972) article “Peut-on traduire la langue de la publicé” (Can OneTranslate the Language of Advertising?)。 At that time, linguistics was the dominanthumanistic discipline, meanwhile, linguistics made translating a code-switchingoperation. Equivalence-based linguistic approaches mainly focus on the source text.

Hurhin argued that for one source text, there are several translations, and thetranslators chose which translation is the most appropriate one. Hurbin also pointedthat if glossaries of advertising language is compiled, this was made easier. So thetranslators will be easy to find the most appropriate equivalent expressions betweenthe source and the target text.

In Candace Seguinot's (1995) article “Translation and Advertising: GoingGlobal in Cultural Functions of Translation”. The main opinion of which is thatacross cultural boundaries, there is an understanding of culture and semioticsappearing in the marketing of goods and services. It goes well beyond both languageand design.

Another representative article “Advertising: a five-stage strategy for translationin Translation” as Intercultural Communication which is edited by C. Nord et al. Thearticle is published by Smith & Klein-Braley (1997)。 In this article, they conduct acontrastive analysis of English and German advertising. Then they developedtaxonomy of strategies for the analysis of advertising translation.

Up to now, the book which maybe the only one published exclusively onadvertisement translation is Translation Practices in International Advertisingwritten by Mathieu Guidere (2001)。 This book mainly talks about various aspects ofadvertising translation in international market and mainly concerns the globaladvertising of multinational companies, because they need to translate their productsinformation into other languages. The author analyzes some examples in advertisingtranslation and he shows readers some essential problems in current translation ideas.

This book introduced the strategies of translation which are implemented by the multinational firms to break into new markets.

2 Advertising Translation Studies in China.

Domestic advertising translation studies officially started in 1990s. In terms ofresearch contents, the initial studies mainly focused on the discussion about specificadvertising translation of idioms and the existing problems in Chinese-Englishadvertising translation. That was the primary stage. Years later, advertisingtranslation principle and criteria became the research themes. People hold the viewthat, advertising translation should give attention to in many aspects, such as text,language beauty, consumer psychology. Researchers illustrated their respectivepoints of view from different angles. Since the late 90s, although the discussion oftranslation principle and criteria were still mentioned, the researchers' attention weregradually focused on translation of difficult parts in advertising, such as therhetorical devices, emotional transmission, brand image and trademark reproduction ,etc. In terms of research methods, domestic advertising translation study mainly usesthe inductive method and the case study. Nevertheless, in recent years, researchersbegin to use the theory achievements of pragmatics and other related disciplines toanalyze different kinds of problems in advertising translation, and then put forwardsome translation strategies.

As early as xx, Li Fan proposed the development of the advertising languageposed a severe challenge to advertising translation. The artful advertisings require thetranslator to break hard the tradition of the original, boldly innovate, and improve thequality of translation. There are three reasons for flexible advertising translation: 1)the purpose of advertising is to induce consumer to purchase products. Text is justmeans, so translations do not have to stick to the text equivalent; 2) the feature ofadvertising language is vivid, which is the essence of advertising language. If thetranslation is not bold to change, there will be no magic translation; 3) formulaicexpressions are common use in advertising, if not alternative, it may be translatedinto foreign stereotyped writing (黎凡 xx:29-31)。 At the same time, researchersthought in terms of some specific advertisements, flexible translation seems to be theonly way, especially in the four kinds of advertising: 1) advertising used of witty and polished words; 2) advertising used of brand name; 3) advertising used of puns; 4)advertising with strong national culture color.

In order to achieve concise expression, attract more readers' attention, facilitatereaders recognize and remember, advertising writing should follow the KISSprinciple, namely, “keep it short and sweet” (郭可 1992:57-64)。 A great number ofstudies on advertising translation are associated with concise problem. Ding Shude isdedicated to his studies. He holds that: 1) Chinese advertising often uses modifiers toemphasis, product characteristics, while English advertising is simple words, mainlywith oral type. a lot of subject-predicative phrases in Chinese can be directlytranslated into adjectives English , such as 速度快、效率高、行动灵活 can betranslated into “fast, efficient and handy”; 2) There are a large number of the fourwords in Chinese advertising structure, which bring parallelism and overlapping tostrengthen language, but there is no such characteristic in English. InChinese-English translation should hold the center, around the center word leads toall aspects; 3) there are often loose sentences, which express a large amount ofinformation in Chinese advertising. Translation should be concise and compact,strengthen the logic; 4) Chinese advertising commonly uses formulaic expressions.

Translation should be fascinating, considering the overall rhetorical, but not stackrhetoric. Good English advertising language is not many words, but it is impressive(丁树德 xx: 42-43)。 Cao Shunfa also takes a large number of examples of bothEnglish-Chinese translation two aspects show that based on the principle of simple,the translation of advertising language should strive to use the most simple languageto express the most complex meaning, to make it easy to be remembered (曹顺发xx: 43-45)。

Equivalence theory is based on Nida's equivalence translation theory. On thisbasis, some researchers point out that commercial advertising translation is mainlyon the equivalence of semantic, social and cultural, and stylistic aspect. 1) Thesemantic equivalence. This is the most basic and important equivalence. From wordto chapter, in order to achieve the semantic equivalence, the first thing to thetranslator is that he must determine the meaning of the translation unit in context.