信用卡论文外国文献

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1. Credit Card Purchasing and Static Consumer Behavior Theory Credit Card Purchasing and Static Consumer Behavior Theory Thomas L. Sporleder, Robert R. Wilson American Journal of Agricultural Economics, Vol. 56, No. 1 (Feb., 1974), pp. 129-134Abstract:This article treats the theoretical consequences of consumer credit card use. A delayedrepayment model provides consumer optimization and indifference conditions between cashand credit card transactions. Under realistic interest and opportunity cost rates, consumerscan rationally let a balance revolve about 39 percent of the time and maintain indifferenceover words: credit; consumer behavior; . Credit Cards and Interest Rates: Theory and Institutional Factors Robert F. Stauffer Journal of Post Keynesian Economics, Vol. 26, No. 2 (Winter, 2003-2004), pp. 289-301 Published by: . Sharpe, The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility Dilip Soman and Amar Cheema Marketing Science, Vol. 21, No. 1 (Winter, 2002), pp. 32-53 Published by: INFORMSAbstractThe objective of the present research is to study consumerdecisions to utilize a line of credit. The life-cycle hypothesisfrom economics argues that consumers should intertemporallyreallocate their incomes over their life stream to maximizelifetime utility. One form of intertemporal allocation isto use past income (in the form of savings) in the future. Asecond form is the use of future income in the present. Thiscan only be done if consumers have access to a temporarypool of money that they can draw from and replenish in thefuture-a function performed by consumer credit. However,our research reinforces prior findings that consumers areunable to correctly value their future incomes, and that theylack the cognitive capability to solve the intertemporal optimizationproblem required by the life-cycle hypothesis. Instead,we argue that consumers use information such as thecredit limit as a signal of their future earnings , if consumers have access to large amounts ofcredit, they are likely to infer that their lifetime income willbe high and hence their willingness to use credit (and theirspending) will also be high. Conversely, consumers who aregranted lower amounts of credit are likely to infer that theirlifetime income will be low and hence their spending willbe , based on research in the area of consumer skepticismand inference making, we also argue for a moderatingrole of the credibility associated with the credit , we argue that the above effect of credit availabilitywould be particularly strong for consumers who believethat the credit limit credibly signals their future earningspotential (., a naive consumer who has limitedexperience with consumer credit). However, as consumersgain experience with credit, they start discounting creditavailability as a predictor of their future and start questioningthe validity of the process used to set the credit , with experience the effect of credit limit on the willingnessto use credit should be test these predictions in five separate studies. In thefirst experimental study, we manipulate credit limit andcredibility and pose subjects with a hypothetical purchaseopportunity. Consistent with our prediction, credit limit impactedthe propensity to spend, but only when the credibilitywas high. In the second experimental study, we rep-MARKETING SCIENCE ? 2002 INFORMSVol. 21, No. 1, Winter 2002, pp. 32-53licate these findings even when subjects were giveninformation about their expected future salaries, and alsoshow that the credit limit influences their expectation of futureearnings potential. In the third study, we show that themere availability (and increase) of current liquidity cannotexplain our findings. In the fourth study, we conduct a surveyof consumers in which we measure a number of demographiccharacteristics and also ask them for their propensityto spend in a given purchase situation. In the fifthstudy we use the Survey of Consumer Finances (SCF) dataset,a triennial survey of . families that is designed toprovide detailed information on the use of financial services,spending behaviors, and selected demographic from both studies 4 and 5 provide further supportfor our proposed framework-credit limits influencespending to a greater extent for consumers with lower credibility:younger consumers and less-educated all studies we achieved triangulation by using a varietyof approaches (surveys and experiments), subjectstypes (young students and older consumers), nature of predictorvariables (manipulated and measured), dependentmeasures (purchase likelihood, credit card balance, newcharges), and methods of analysis (ANOVA and regression),and consistently found that increasing credit limits on acredit card increases spending, especially when the credibilityof the limit is paper joins a growing body of literature in marketingand behavioral decision theory that goes beyond the traditionaldomains of inquiry (., product choice, effects ofmarketing mix variables) and focuses on consumer decisionsrelating to the appropriate use of income to finance framework differs from prior research on theeffect of payment mechanisms on spending in two significantways. First, we are interested in the effects of the availabilityof credit on spending, and not necessarily in the effectof the transaction format that is associated with eachpayment mechanism. Second, while prior research has studiedthe point-of-purchase and historic (., prepurchase) effectsof credit, the present research is concerned with theavailability of credit in the future. Specifically, our frameworkis invariant to the current and prior usage of credit bythe consumer.(Consumer Credit; Credit Cards; Intertemporal Choice; MentalAccounting; Self-Control)不够的话吱一声