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Along with the Chinese economy and the change of the structural economic growth in domestic commercial Banks, the market structure is in drastic changes, the most concentrated embodied in the corporate finance: traditional GRC gradually off, international settlement, fund management, financial intermediary, etc, and gradually emerging business income structure of commercial Banks are changing proportion of emerging business clients in rise gradually, particularly in. Meanwhile, with the foreign Banks, foreign Banks advanced management concept and product innovation ability of domestic Banks that increasing the challenge and change, domestic commercial Banks to go only for implementing strategic transformation, changes in shares. To develop domestic commercial Banks company financial field, "new" blue ocean will break the traditional financial development mode, and from a single "production financial" to "production", "trading financial financial" and "operation mode of financial" in transition, establish the transition to the business strategy implementation of product innovation, constantly seeking new profit model, In the transformation of the strategic management requires a new operation mode to achieve innovative products or successful business model, and quickly copy to realize new profit pattern of strategic transformation. RPC operation mode is to look for the discussion in domestic commercial Banks strategic transformation process for the operation management operation mode includes commercial Banks provide financial services company in the process of "customer relationship (R)", "banking products (P)" and "service channel (C)" three aspects of the management, it breaks through the traditional content of banking products in the bank for the line dividing the framework, emphasizing business service operation mode, the service efficiency and flattening target for establish low cost, high efficiency, both professional and interagency collaboration division of the company financial operation mode, improve internal resources conformity capabilities, and mobilize include professional customer relationship management team (R) with customers, to provide quality service for customers, thus increasing the contribution of bank customer profitability, Standardized products (P) management team can according to market changes and complex rapid development of customer demand, the competitive products to meet customer requirements, increase the profitability of products; Comprehensive channels (C) management team to support business development, and according to the different levels of clients, flexible and convenient and standardization of customer operation mode is put forward to solve the existing operation mode of department of management, and between the malposition communication costs and inefficient, through R, P, C three aspects of functions to ensure customer demand in the company in the process of specialization and division of labor efficiency and its successful cooperation can "trinity", "the structure of the incentive-restricted mechanism of consensus guidance on the" unity "and" the three pillars of IT platform. Effective implementation of RPC operation mode can be in a certain extent, strengthen financial management, the company centralization customers more fully and scientific management of stratification and can pertinently for different levels of customer demand, and put forward solutions to strengthen the communication and information sharing, and to promote the service to make RPC operation mode of commercial Banks in the actual working in the ground? We can work platform, by relying on IT the responsibilities and standardization "workflow working process, in the form of" customer service and marketing of that each process information in R, P, C, between departments supirior information asymmetry, in order to achieve full customer utility maximization, product utility maximization and cost of using the optimal the success of a case, we can see more clearly, RPC operation mode solution for commercial Banks need low cost, high efficient service for the customer provides differentiation and innovative products to provide effective help. In the commercial Banks to seek company financial strategic transition period of history, the new business model not only can improve the success of the commercial Banks, and create new value service and profit pattern can be converted into commercial Banks, enhance the core competitiveness of competitive strength of commercial is the biggest characteristic creative mearnwhile, puts forward a new company RPC financial operation mode of RPC, and try to the organizational structure mode, how to function, evaluation, establish how IT works, how to work in platform specific implementation issues discussed, with strong operation : RPC operation mode of commercial Banks corporate finance

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