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首页 > 期刊论文 > 旅游景点英译研究论文摘要

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小二2004

已采纳

For the tourism market, the brand is the most durable of values, culture and personality. In reality, some tourist destinations and businesses are often too much focus on the function of brand attributes to the neglect of the interests of tourists on its promise to the people there are still some enterprises or products as the brand's trademark, these practices are distorting the meaning of the brand and deviated from the , A brand makes no lack of character and vitality of the "material symbols." However, from nature, implementation of brand marketing management is to tourist destinations in their respective target groups middle to create a powerful emotional appeal, to create a destination for the friendly and'll going to visit a The impulse (Milton, 2003). Therefore, the purpose of travel and tourism enterprises only from the values, culture and personality shaped and maintenance staff brand image, we can really build from the brand based on the nature and destination of the implementation of brand strategy to create conditions. In this paper, the Dalian City tourism brand building and operating an analysis by the city of Dalian city construction and operation of tourism brand, summed up the corresponding mode of operation and management methods. City tourism so as to provide brand-building strategy theoretical analysis and guidance. First of all papers related to the tourism brand concept to define, given the brand, brand image, based on tourists, such as the concept of brand equity. Secondly, the city of Dalian tourism brand identity, including Dalian City tourist destination brand and Tourism corporate brand and the relationship between the tourist city of Dalian City in brand analysis and operation mechanism. Then, the article analyzed and summarized the use of the Dalian City brand positioning strategies, including: leading positioning, Bifu positioning, reverse positioning, the gap positioning and re-positioning strategy. Finally, the paper summed up the analysis of Dalian City in order to successfully build and operate its city tourism implemented by the brand marketing strategy. Including: product line expansion strategy, brand expansion strategy, multi-brand strategy, brand marketing strategy to update the four strategies. Jiqiu! I have only three are offering a reward! If not, then the future can be gradually completed, when it comes to do! Henji really! ! ! ! !

280 评论

婷婷1029

Abstract: With the fact that the tourist trade promptness develops, become market-oriented with tourist trade degree obvious rise , market competition touring are gradually fierce. The fierce rivalry leads to a tourist spot enter a brand competing for a times , the effect that brand camp sells is outstanding gradually. Tourist spot brand manage be a tourist spot manage new strategy and means Yue Lai Yue developing are regarded highly, and being applied step by step in practice. On the basis understanding tourist spot brand import's, have analysed the significance that the brand touring manages , think that the tourist spot brand is beneficial to managing improving tourist spot marketplace competition and synthetical beneficial result , beneficial to tourist spot sustainable development, the document that the tourist spot brand manages to home and abroad has written the main body of a book sketch, and from every aspect analysis reaches a few conclusions that the tourist spot brand manages, bring forward almost big brand management game , provide the theory basis to our country tour beauty spot brand management strategy on basis putting brand strategy value into practice in analytical tour beauty spot,

155 评论

sweetmiriam

看看下边的回答都是一样的,从GOOGLE 那弄来的,唉,我帮你翻翻,不过你还是需要个语法纠正哦!我的不太学术- - 。Nowadays,tourism industry face to highly competitive and developing situation and pay more attention on marketing development. Branding and branding managment become to more and more important. The strategy of tourism destination brand managment was took seriously by tour operators, moreover, it has implemented in tourism as well(The brand tourism commercial operation has been a new commercial method and a new commercial strategy. It has been widely applied in commercial operations这个好) . Based on understanding of tourism branding management and analysising of the importance of branding, ...啊楼主,我看到个翻的不错的,就不帮你翻了哈,老往上拉,都记不住内容- - 我楼上的楼上那个翻的好呀,嘿嘿

162 评论

姩姩洧悇

才30分,懒得翻译

284 评论

爱情左面右面

Abstract: The author has probed into the conception of the Carrying Capacity of ecological tourism, and applied this theory into ecological tourism practice. An evaluation model of the environmental Carrying Capacity has been established and the ecological tourism Carrying Capacity in exsiting tourist attractions of national-level nature reserves has been calculated. 采纳了查 红玉总监(翻译的好)的大部分;按照写摘要的文体,把某些句子改为被动语态。Keywords:Ecological Tourism,Ecological Carrying Capacity另个题目:Analysis and Evaluation in the Carrying Capacity of Ecological Tourism

353 评论

闪灯背后

Abstract: This paper analyses the connotation of bearing capacity of ecological tourism, and applies this theory to ecological tourism, and establishing an evaluation model of environmental bearing capacity, which is used to calculate the environmental bearing capacity of ecological tourism in the existent state-level natural reserves. Keywords:Ecological Tourism;Ecological Bearing Capacity Title:Analysis and Evaluation of the Bearing Capacity of Ecological Tourism

103 评论

超级能吃的兔兔

The ecosystem tour loads dint analysis and evaluationSummary:Investigated the content of the ecosystem tour loading dint, load ecosystem dint theories to apply to travel in the ecosystem, built up environment a loading dint valuation model, to national nature reserve area existing view area ecosystem tour environment loading the dint carry on a calculation. Keyword:Ecosystem tour;The ecosystem loads dint人翻不来!拉到、、

273 评论

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