英专毕业论文广告翻译

Advertising English vocabulary characteristicsIn order to make readers to understand information, English advertisement must be very careful choice of property and skills. Advertisement producers want by an impressive vocabulary to attract customers attention. English advertising language has many unique features such as: the words of vocabulary, concise, Just use the popularization of oral and informal words, The use of proper nouns, Adjectives and comparison, the highest use, Repeat the words, The pronoun of magical function, Advertising English vocabulary of word-formation flexible way. Below this brief analysis , concise wordingAdvertising needs in the limited space and time, most of the benefits of concise advertising, let a person be clear at a glance, neither have caused the attention of readers and interest, and foil, emphasize the key themes. Therefore, some monosyllabic words or letters less often used. Such as: eat more crashes, this one is car sales advertisements, and get two sorts of simple one-syllable verbs, flatly between consumers and advertisers will show the bilateral activity. Both reflects the sincerity of advertisers, and consumer produce simple, quick, affordable, thus adding business relationship feeling of credibility. The car in its scale-up. How VILLAGER (1993). The car crashes pair one AD copy, Get one (ads) above two glasses words advertisement is not more than six letters length, its meaning is each person can understand, embodies The characteristics of simple English the popularization of 2, just oral and informal wordsMany advertisements using the popularization of oral and informal words, make advertisement appears very kindness, and attract their attention, make its produce purchasing desire. And the popularization of oral English, informal language for people to understand and memory. Such as: Yes! The researches, now! This is the very simple words advertising agency, oral sex is extremely strong, with very infectious YES to stimulate the self-identity of consumer psychology, and NOW to consumers for action.